Philosophy
Understanding people to create something meaningful.
I see research as a way of understanding people, navigating uncertainty, and making thoughtful decisions about what should be created.
My process
01 · Identify gaps
What don't we understand?
People · Needs · Context · Culture · Constraints · Systems
02 · Apply judgment
What do we need to learn next?
03 · Choose tools
How do we learn it?
Research · Testing · Analysis · Prototyping · Communication
Then I repeat. Design situations change as new information appears, so the process stays flexible rather than following a fixed sequence.
What guides me
01
Curiosity
Listen closely, question assumptions, and stay curious about how people perceive the world.
02
Authenticity
Bring my own perspective to the work while building genuine relationships with the people around me.
03
Humility
Stay open to critique, reflect on what I might be missing, and accept that no design is ever perfect.