Cohere
Redesign information architecture and Content Audit for Cohere an AI Language model company whose mission is to make AI technology more accessible and useful for businesses and developers by offering APIs and tools that integrate seamlessly into existing workflows.
Summary
What did I do?
Conducted user interviews, Designed 30 wireframes on Axure RP and Performed user testing on those wireframes to refine them.
Why was it done?
To ensure users can easily navigate through the website and find the information they are looking for.
How did the solution help?
Improved navigation, user flow, and consistancy in the website which helped user find desired information more quickly and efficiently, resulting in a more discoverability and potential leads.
What did I learn?
I learned about the importance of a websites information architecture and how to perform a content audit while analyzing the website using the Usability Heuristics.
Problem Statement
"Redesign and improve the information architecture of Cohere's website."
Understand The Company and Their Values
Cohere is a company specializing in providing advanced natural language processing (NLP) solutions. They focus on developing large language models that can understand and generate human-like text, enabling a range of applications from customer service chatbots to content creation and data analysis.
Cohere's mission is to make AI technology more accessible and useful for businesses and developers by offering APIs and tools that integrate seamlessly into existing workflows.
Identifying User Needs
Cohere has mainly 3 different kinds of users i.e. Developers and Data Scientists, Business Users and Decision Makers, Researchers and Academics.
Product Details
Explore AI-powered tools and solutions, with detailed descriptions of how they can enhance NLP tasks.
Pricing Details
Transparent and Flexible pricing models, from free trials for small-scale use to scalable plans for enterprise solutions.
Data Security
Ensure your data is protected with robust security protocols in compliance with industry standards.
Customer Support
Get fast, reliable help with a dedicated support team available through chat, email, and community forums.
Identifying Business Needs
Lead Generation
Attracting potential customers and converting them into users
Customer Retention
Keeping existing users engaged and loyal to the product or service.
Brand Reputation
Building trust and a positive image among users and stakeholders.
Brand Positioning
Establishing a strong, unique identity in the market to stand out from competitors.
Analyzing Current Website
Content Audit
Performed a heuristic evaluation of the website using Nilsen and Normans Heuristic metrics and identified certain usability issues with the website which helped in forming the Content Audit. Went through each page type, and identified issues and decided on which to keep and how to rearrange them in the new architecture.
Creating New Site Map
Renamed and relocated some of the pages in an order which is more intuitive for the user and aligns with the websites goals.
.png)
Scope Down
Focused on companies exploring Cohere to find products that can be used in their company to boost their work with AI models.
Wire-framing
Made well annotated with all functionalities and fixing the heuristic shortcomings of the web page. Used components and consistent design.
Content Writing For The Web
Designed and annotated the pages to make it easy for users to understand, removed complex jargon and explained the complex terms in simple language.
User Testing
Performed user testing with developers to and users with no technical knowledge and gave them tasks to explore the website through the digital wireframes I created.
Insights and Changes Made
Event Information
Added platform details (e.g., Zoom) and emphasized location and time for clearer event listings.
Navigation Clarity
Improved indicators for mandatory fields to clarify which form fields were compulsory.
Informative Label
Renamed "Products" to "AI Models" to better match user expectations and improve navigation.
Form Field Validation
Added a note on input/output costs to clarify pricing details and reduce user confusion.
Final Designs
Redesigned 30 wireframes for the important flows of product discovery and purchase for multiple stakeholders and ensured wireframes were easily navigable and well commented to understand the working of each element and explain why it was replaced.
.png)
.png)
