.png)
Class Project
Summary
Redesigned Cohere AI’s website to improve information architecture, enhancing product discovery and user navigation. Conducted a content audit, created 30+ annotated wireframes, and simplified content for clarity.
Impact
Increase in product discoverability by 35% measured by usability testing.
My Contribution
Redesigned Information Architecture
Redesigned Wireframes
Team
1 UX Designer
Timeline
3 Months
Tools
Google Docs
Figma
Axure
Redesign and improve the information architecture of Cohere's website to enhance product discovery and user navigation.
Cohere specializes in advanced Natural Language Processing (NLP) solutions, offering APIs and tools for developers, businesses, and researchers. Their mission is to make AI technology accessible and useful, integrating seamlessly into workflows.
Developers and Data Scientists: Seeking technical details and API documentation.
Business Users and Decision Makers: Looking for pricing, use cases, and ROI.
Researchers and Academics: Interested in research papers and advanced AI models.
Conducted a content audit using Nielsen and Norman’s heuristic evaluation, identifying usability issues such as unclear navigation and complex jargon.
Created a new sitemap to reorganize pages intuitively, aligning with user goals and business needs.
Designed 30+ annotated wireframes in Axure, addressing heuristic shortcomings and ensuring consistency.
Simplified content by removing complex jargon and explaining technical terms in plain language.
Conducted usability testing with developers and non-technical users, assigning tasks to explore the redesigned wireframes.
Collected insights on the usability of website and needs of the users.
Improved product discovery by 35% compared to the original website.
Delivered 30+ redesigned wireframes for key flows like product discovery and purchase.Ensured wireframes were well-commented and easily navigable, explaining the rationale behind each design decision in the documentation.
